Your B2B sales development partner

Empower your team with sales habits that last

We don’t just train your sales team. We leverage the science of habit and skill development to create winning sales behaviour.

“I have been very impressed with the whole process. I feel we gained a lot of information and knowledge. It has made a drastic change in the way we approach our sales and the way we view our value proposition.”

— Ian Tressider, Managing Director Reliance Hexham

As a B2B sales leader, does this resonate?

  • You see moments of brilliance but your reps often fall back into ‘order taking’ mode

  • You sense a lack of drive and proactivity

  • Your reps vary in skill level

  • You’ve seen training create short-lived motivation but not lasting results

You see deals go quiet, or progress excitingly far only to fizzle out. You see deals get lost to indecision. You know there are account opportunities lying dormant, right now, waiting to be ignited.

You’re longing for your team to ‘get after it’ with repeatable, skillful sales behaviour but nothing you’ve tried has created wholesale change.

Sales performance is about more than training.

It’s about more than what your reps know or could do.

It’s about what your reps actually do, every day.

Deal Coach creates winning sales behaviour through a Sales Habit Development Program (SHDP) that trains the skills and embeds the habits of highly-effective salespeople into everyday routines.

The Science of Selling meets the Power of Habit

Lasting Change for Your Team

  • Increased Deal Momentum

  • A Bedrock of Proven Sales Habits

  • Enduring Motivation & Rep Retention

How we do it

Better Skill, Better Habits, Engineered

We leverage three carefully designed elements to create, in 3 Months, behaviour change that lasts beyond the hype and momentary motivation of training seminars.

Why It Works

We’ve experienced enough poor training solutions to want to do things better.

We’ve also been in your shoes, wanting to empower and grow a busy B2B sales team.

Here are the principles that make the Sales Habit Development Program (SHDP) work.

Minimal Time Impact

Less is more. We achieve change with less than one hour per week.

The Science of Learning Fast, Applied

We ensure uptake and retention using science-backed teaching and learning techniques.

There is a lot of noise when it comes to developing as a salesperson. We cut through it and prioritise the skills and habits that get the quickest, meaningful outcomes.

Simple, Prioritised, Actionable

We ensure impact by tracking growth of each rep through our Sales Habit Development Matrix and roadmap linked to agreed-upon lead and lag KPIs.

What Gets Measured, Gets Managed

We screen and assess reps to ensure your investment is tailored to each rep’s skill level and only channeled to reps who want to grow. (See FAQ for more about buy-in)

Optimised for Skill and Buy-In

Meet Anders, your Habit and Skill Formation Partner

Passionate about helping people and companies change for good, Anders has provided sales advice and training for companies in defence, healthcare, IT, and engineering services.

  • 5+ years as an international B2B Sales Director managing teams distributed across UK, US, and Australia, driving growth from $0m to $8m, from start-up to scale-up to international merger.

  • 3+ years on the buyer-side of the sales process in large-scale technical procurement.

  • Holds a Harvard Teaching Certificate, grounding him in the science of adult learning.

  • 5+ years in coaching and training contexts

  • Passionate about seeing change in his life and others, he applies top coaching and leadership methodologies, blending proven frameworks from science and hands-on experience in military and commercial contexts.

Let’s see if this right for you in 30 minutes or less.

Your Next Steps Are Simple:

  • We’ll spend 30 minutes to efficiently get to know your situation. We’ll finish by showing you what the Sales Habit Development Program (SHDP) could look like for your team.

  • We’ll propose what we think will effect the most meaningful change in your team and confirm scope (duration, # of reps, frequency, module priorities, KPIs, and so on).

  • We start fast out of the gates with an all-hands kick off that casts the vision, inspires buy-in, and imparts the science of getting better to ensure the program is a blazing success.

FAQs

  • Rooted in the theory of constructivism, our approach hinges on the idea that real development requires intrinsic motivation. As such, we prioritize rep buy-in from the start. To ensure only genuinely committed individuals participate, we:

    • Inspire. Do all we can to inspire the desire to change through pre-kickoff interviews and at the kick-off session.

    • Assess Attitude. Using a pre-kickoff interview & survey we assess each rep’s attitude and commitment; at-risk reps are flagged for discussion, tailoring, or withdrawal.

    • Set Expectations and Invite Commitment. At the kick-off session, we cast vision, define objectives, and set mutual expectations. Reps can self-withdraw if the program’s goals do not align with theirs.

    • Monitor: Low buy-in or “coasting” is identified during coaching and flagged for manager review in a candid, respectful manner.

    • Cancel-Any-Time Policy: We do not push development if it’s not wanted. We allow managers to cancel or reassign the program to more engaged reps if needed.

    • Change Management Support: We collaborate with the project lead (e.g., Sales Manager) before and during the program to ensure smooth implementation via briefing notes, structured reviews, and more.

  • The science of learning says that a ‘little bit often’ is the best way to effect real change. We keep each session digestible so that reps can stay focused on their work selling.

    • Sales Reps: Training Modules (~2hrs once a month) + Coaching Session (~30 minutes every 2 weeks).

    • Sales Manager: Monthly Program Review Session (30 minutes) (+ Sales Rep commitment if part of program)

  • The program is designed to be run over a 3 month timeframe as an initial boost to sales performance.

    Following this, skill and habit reinforcement is provided through:

    • Ongoing coaching, scaled to manager and rep desire (e.g. fortnightly, monthly, quarterly)

    • Quarterly training on additional skills and habits

    • Quarterly Review and Reporting

  • We started Deal Coach because we want to see people change for the better. Being better at sales includes being better at conversations, becoming more organised, and being more effective with our time and habits. In our opinion, being better at sales improves all of life.

    For your team, we don’t want to just increase order intake. We believe the Sales Habit Development Program (SHDP) will:

    • Boost rep confidence and morale through a sense of company investment in professional growth

    • Enhance team collaboration through interactive group training sessions and alignment around common habits

    • Create stronger individual ownership through emphasis on mindset, motivation, and self-assessment, fostering a culture of accountability

    • Create clearer career progression through a visible skill development program and goal setting opportunities

    • Positively impact culture and retention through instilling a learning and growth mindset

Ready for a call?

We’ll use 30 minutes or less to determine the impact we can have on your team.

Or not?

Don’t want a call yet but have specific questions? Don’t see a time that suits? Use this form and we’ll get started via email.